Real Estate CRM for Lead, Booking & Installment Management

A real estate CRM workflow built for lead tracking, property and project management, booking, installment collection, follow-up reminders, customer ledger, and sales team reporting.

Category
Case study
Industry
CRM
Timeline
10–16 weeks

Technology stack

  • Next.js
  • TypeScript
  • PostgreSQL
  • Supabase
  • Tailwind CSS
Real Estate CRM for Lead, Booking & Installment Management — Case study software case study by Code Bondhu IT

Project overview

A real estate sales team needed one CRM to track leads, manage projects and units, convert bookings, collect installments, and report pipeline performance.

Code Bondhu IT built a real estate CRM that connects marketing leads to booking, ledger, and follow-up workflows for property developers and agencies.

Client problem

Leads were tracked in spreadsheets, follow-ups were missed, booking paperwork was manual, and installment status was unclear for sales and accounts teams.

Solution delivered

A real estate CRM with lead pipelines, project inventory, booking workflows, installment schedules, customer ledger, and sales reporting.

Key features

  • Lead management and assignment
  • Project and property tracking
  • Booking workflow
  • Installment collection
  • Customer ledger
  • Follow-up reminders
  • Sales team reports

Lead Management

Capture leads from campaigns, assign owners, track stages, and log calls and site visits.

Project & Property Tracking

Manage projects, units, availability, and pricing for sales consultations.

Booking Workflow

Convert qualified leads to bookings with unit allocation and documentation checkpoints.

Installment Collection

Schedule installments, record payments, and surface overdue accounts.

Customer Ledger

Running balance per customer with payment history for sales and finance alignment.

Follow-up Reminder

Automated reminders for calls, visits, and installment due dates.

Sales Team Reports

Pipeline, conversion, collection, and agent performance summaries for managers.

Workflow improvement

Marketing leads enter the CRM, sales teams nurture and book units, finance records installments in the same customer ledger, and managers review pipeline health daily.

Technology stack

Next.js, TypeScript, PostgreSQL, Supabase, and Tailwind CSS for a sales-first CRM architecture.

  • Next.js
  • TypeScript
  • PostgreSQL
  • Supabase
  • Tailwind CSS

Business impact & results

  • Reduced manual follow-up tracking
  • Improved reporting clarity for sales leadership
  • Centralized lead and customer data
  • Faster team coordination between sales and accounts
  • Better management visibility into bookings and collections

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